CASE STUDIES

Do whiteboard animation videos work?

You’ve no doubt heard all of the reasons why whiteboard animations are one of the best methods for explaining complicated information. How the simple illustration style paired with clever metaphors and voice over engages multiple parts of the brain to engage audiences on a deeper level than text or voice alone. Or how fun cartoons help lower the audience's objections to learning new information and make it easier to encourage them to take action.

You’ve heard all of the claims…but are they true? Thanks to the over 1000 whiteboard videos we’ve produced for our clients, we can confidently proclaim, “Yes the claims are true!” Below are just a few of the many incredible outcomes we have achieved for clients with challenging information to communicate.

THE IMPACT OF WHITEBOARD ANIMATION

321 Fast Draw's whiteboard animations stand out for their ability to engage audiences effectively and enhance information retention. These videos maintain viewer attention remarkably well, with over 90% of viewers watching them from start to finish. This is a significant contrast to traditional video formats, which retain only about 65% of viewers till the end. Moreover, when it comes to corporate communication tools like PowerPoint or PDF presentations, the engagement is notably lower, with 62% of employees not even opening or clicking on these links.

The impact of these whiteboard animations extends beyond just capturing attention. They are also highly effective in aiding memory retention and application of information. Echoing findings from studies like Dr. Richard Wiseman's research, a comparative study involving college students revealed that individuals exposed to these concise, visually engaging videos perform better in both immediate and long-term recall tests. For instance, in a study comparing a 3-minute whiteboard animation with a 30-minute PowerPoint presentation, the whiteboard group not only scored 6% higher in immediate post-presentation testing but also exhibited a remarkable 32% better retention two months later. This data highlights the lasting impact of whiteboard animations in educational and corporate settings.

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Naveon: Transforming Healthcare Communication with 321 Fast Draw 

At 321 Fast Draw, we excel in delivering clear and impactful communication solutions. Our collaboration with Naveon, a pioneer in streamlining communication between healthcare providers and patients, exemplifies this. Naveon faced the challenge of repetitively orienting patients about their healthcare journey, imparting critical decision-making information, and presenting this in various languages. Our innovative solution? Tailored, one-minute whiteboard explainer videos, seamlessly incorporated into the Naveon App. This initiative drastically cut patient-physician assistant appointment times by 75%.

But efficiency wasn't the only achievement. Our videos led to a significant 15% boost in patient satisfaction. The engaging, lucid style of our animations improved patient understanding and confidence in their healthcare journey. Physician Assistants reported a marked improvement in patient inquiries, indicative of a better comprehension of medical practices. This case highlights 321 Fast Draw's ability to profoundly influence healthcare communication, optimizing both operational efficiency and the patient experience.

For more information, visit - naveonguides.com

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Changing Minds with PayPal

When PayPal was looking for a way to show consumers that changing the way we pay for things is just part of history, we created a video that put the idea into terms all consumers could understand, no matter what their language. This is one of the many videos we’ve translated into several languages. Not only did we record the voice-over in French, German, & Portuguese, we adjusted the imagery to accurately reflect each country’s culture & currency.

Explainer Videos

Inspiring Action with AECOM

AECOM had a dilemma. They were implementing a wellness program that would save both them and their employees money, But despite a massive print and email marketing campaign, they only had 24% of their nearly 100,000 employees signed up. So we helped them get right to the point, and within 48 hours of the release of this video… employee sign up was 78%.

That $8,000 investment lead to millions in savings!

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Inspiring Hope with
Beyond Batten Disease Foundation 

One of the most difficult communication challenges for some companies is explaining highly technical ideas to everyday people. For the Beyond Batten Disease Foundation, this was an understatement.

Every year the foundation held an event to connect patients families with the leading experts in the field. After the presentations, the families were invited to meet and greet these experts to ask questions, get more information, and find out ways to get involved. However, the turnout at the meet and greet was never very large.

So the Beyond Batten Foundation came to us to work on a fast draw video that would explain the disease, and the challenges these experts faced in getting their new treatments to market Finally, the foundation had a tool that was in a language and format that the families could truly understand and connect with.

Following the video presentation, the meet & greet was PACKED with families who suddenly felt confident enough to ask questions, discuss new treatments, and get involved.

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